Chapter 12 🙂
When your product is finish it’s not good to just sell it to market. Like other companies they give away something for free for the market to experience your product. Give something away that would make your market happy to make your product sell. Let them experience first the interface the whole product and the use of it. So they could see what you have built. Let them know how easy to use your product. Let them use it for free, to experience and show them how painless your app could be. Provide some big, clear, signup button that pops and put it on each page of your marketing site. Tell them how easy it is to sign in to your app.
Avoid long term contracts, or sign up fees. Let them cancel their account if they want any time without penalty. Avoid fees every time they sign up. Let them experience free from your service to make it more convenience for them. And for some bad news make an advance notice that will notify them every time. So if you make any changes from your price or anything they would not get mad at you. They could prepare their self for an additional if they like your application.